/vibe

Brand Guidelines

Logo Options

Choose the right logo for the context. Prefer simpler versions when space is limited.

/vibe

Primary Wordmark

Default for all uses. Clean, readable, terminal-native.

Compact Mark

Favicons, small spaces, app icons.

┃/V┃

Boxed Mark

Terminal headers, CLI banners.

╭─────╮
│ /V  │
╰─────╯

Card Mark

Notifications, status indicators.

ASCII Art Options

For splash screens, welcome messages, or when you want visual impact.

Option A: Minimal (Recommended for client) ╱╲ ╱ ╱ ╲╱ vibe ╱ Option B: Sleek Lines /\ / / \/ibe Option C: Block Minimal ▐▌ ▐▌▐▌██▐▌██ ▐▌▐▌ ▐▌██▐▌██ Option D: Outlined ╭─╮╭─╮ ╭─╮ │ ││ │ │ ├─╮╭─╮ ╰╮╯╰╮╯ │ ││╮││─┤ ╰──╯ ╰─╯╰─╯╰─╯ Option E: Clean Modern __ __ _ _ \ \ / /(_)| |__ ___ \ V / | || '_ \ / _ \ \_/ |_||_.__/|___/ Option F: Dot Matrix · · · · · · · · · · · · · · · · · · · · · ·· ·· · · · · · ··· · · ·

Colors

Spirit Blue

#6B8FFF

Deep Charcoal

#0A0A0A

Primary Text

#E0E0E0

Muted Text

#888888

Online Green

#22c55e

Accent Pink

#ff79c6

Typography

Monospace (Primary)

/vibe — ship together

JetBrains Mono, SF Mono, Monaco, Consolas

System Sans (UI)

Terminal Party for Builders

-apple-system, BlinkMacSystemFont, Helvetica Neue

Taglines

ship together

Primary tagline

Terminal Party for Builders

Marketing / Landing

DMs for Claude Code

Feature description

The Social Terminal

Short form

Usage Rules

✓ Always lowercase: /vibe
✓ Always include the slash: /vibe not "vibe"
✓ Use monospace font when possible
✓ Spirit Blue (#6B8FFF) or white on dark backgrounds
✗ Never: Vibe, VIBE, vibe (without slash)
✗ Never: Stretch, rotate, or add effects to the logo
✗ Never: Use on busy backgrounds without contrast

Voice & Tone

Conversational, not corporate. Developer-friendly, not enterprise.

// Good
"3 new messages"
"Who's online?"
"Ship together"
"DM without leaving your terminal"

// Bad
"You have received 3 new messages"
"Query presence endpoint"
"Collaborative development platform"
"Integrated messaging infrastructure"
      